Google Loves Content

[Resonate]

You have heard this a million times so far I'm sure, but it cannot be overstated, Google loves content, especially fresh content, and since the fresh bot crawls on average once every other day (if you are lucky) you should insure that your home page has been updated every time Googlebot visits you. This will lead to an increased relevancy on current topics and, consequently, increase traffic. RSS news feeds can do this for you while also keeping you and your visitors up to date on the latest news in your topic area. Another great source of fresh content is a 'blog of some sort that you update on a regular basis. In both of these cases, be sure to provide permanent links to the item for search engine bots to spider since the nature of this content is to change rapidly and be replaced on your index page. Also, don't forget the older news links, which can scroll through your databases by 15 or 20 entries, allowing Googlebot to spider all of your content with different page names every time that your databases are updated, and increase the number of pages and amount of content indexed. If you use RSS feeds select the sources that utilize your keyword phrases most often, and if you 'blog, comment on them as much as you can.

There are certain HTML tags that can be used to emphasis certain sections of text including keywords and key phrases on your page, these include, title, alt and heading tags. Title tags should be short lists of your top keyword phrases as this will often be used to provide the snippet of content from your site on SERPs. Alt tags should be relevant to the image on which they are used, but can be shifted towards desired words and phrases. Alt tags can be helpful in ranking your graphics in Google's image search as well as its normal web search results. The heading tags are more meaningful to web positioning on Google that bold or strong tags and should be used to provide relevant keyword emphasis to certain bits of text, such as headlines, title and captions, there are as many heading tags as you need with h1, h2, h3 etc and they can be styled to look as you wish with CSS.

Google's use of meta tag information is debatable at best and non-existent at worst, so while all of your pages should hold pertinant meta descriptions, you should be extremely careful to stay on topic with them, as so not to turn them into spam, as many sites do.