Pay Per Click (PPC)

[Resonate]

I know that some new members here & generally new to the web development field will hear the term ppc mentioned quite alot so here for you is an out line of what ppc means & what ppc is used for. Hope this helps you understand that little bit more.

Pay per click (PPC) - is an advertising model used on search engines, advertising networks, and content websites/blogs, where advertisers only pay when a user actually clicks on an ad to visit the advertiser's website. Advertisers bid on keywords they predict their target market will use as search terms when they are looking for a product or service. When a user types a keyword query matching the advertiser's keyword list, or views a page with relevant content, the advertiser's ad may be shown. These ads are called a "Sponsored link" or "sponsored ads" and appear next to or above the "natural" or organic results on search engine results pages, or anywhere a webmaster/blogger chooses on a content page.

Pay per click ads may also appear on content network websites. In this case, ad networks such as Google AdSense and Yahoo! Publisher Network attempt to provide ads that are relevant to the content of the page where they appear, and no search function is involved.

While many companies exist in this space, Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter are the largest network operators as of 2007. Depending on the search engine, minimum prices per click start at US$0.01 (up to US$0.50), these prices are often referred to as Costs Per Click (CPC). Very popular search terms can cost much more on popular engines. Arguably this advertising model may be open to abuse through click fraud, although Google and other search engines have implemented automated systems to guard against this.

[kineticdc]

Resonate does this mean we will soon have PPC here on ADVEXP?
I do not have any objection.

[Resonate]

Originally Posted by kineticdc

Resonate does this mean we will soon have PPC here on ADVEXP?
I do not have any objection.

Will have to leave that in evan's court, Its not my strongest point by far, he is the brains with ppc. Well that & Affiliate Management would you be interested in helping us promote his network?

[kineticdc]

I Don't know yet what that means. I may?
Marketing and Advertising are my strengths.

[mikey]

Another well-compiled post. Loved it! From experience, PPC is now an old thing - it's time for affiliate marketing. These days, PPC is not that much profitable - visitors have gone ad blind.

[Michael Bryn]

Nothing is better than learning PPC in plain english and it was done well here.

[Michael Bryn]

...is actually done on Youtube in the plain English video...that's a good one too

[mixke]

Precise information. Nice!

Interested people should also consider using Wikipedia, and Google to gain insights regarding PPC.

[broad]

Nice informations about PPC. It is no doubt that adsense is the best PPC. It is the leading advertising program of Google. Many people got more revenue by just past code into the site.

[TOPW]

Without doubt Adwords is and always will be the leader in this.

Many other have tried and failed, Yahoo is having a good go but I think they mainly pick up the people that Google has banned

TOPW