Advertisers Spend $1.82MM on Oscar Spots

[sherytiger]

Now that the writers strike is over and the Academy Awards can go on as planned, ABC is pulling approximately $1.82 million per :30 spot, say analysts.
That figure is up between 7 percent and 8 percent over last year, writes MediaPost.
Last year, the Oscars award show earned a 14.1 rating/33 share among adults 18-49, with 40.2 million total viewers. That was up from 38.9 million total viewers in 2006. The broadcast has also been building among younger viewers and women, according to the article.
Advertisers returning this year include American Express, Coca-Cola, General Motors, Mars/Masterfoods, MasterCard, McDonald’s, JC Penney, L’Oreal, and Dove Cream Oil.
Not returning, at least so far, are AT&T, Bank of America, Careerbuilder.com, Kodak and Microsoft.
The show airs on Feb. 24.

Source: Mediabuyerplanner

Holy Sh*t, that's amazing!