Digital Marketing Insights

    Advertising, Ecommerce & Growth Insights

    Practical guidance on advertising management, ecommerce, affiliate programs, and growth marketing from Evan Weber and Experience Advertising.

    Talk with Evan about advertising management and growth consulting

    A creative concept of Reddit advertising for niche SaaS products
    Reddit Advertising
    Reddit Ads for Niche SaaS Products: A Different Approach
    Discover innovative strategies for using Reddit Ads to effectively promote niche SaaS products and reach targeted audiences with precision and creativity.
    Published Apr 6, 2026
    10 min read
    Marketing analytics dashboard showing website revenue and monetization metrics
    Digital Marketing
    Evan Weber Launches Possibly the Best Free Tool Ever for Affiliates and Other Content Creators
    MonetizeHub.net is a 100% free platform for affiliate marketers, bloggers, influencers, and content creators — featuring 57+ affiliate networks, 11 courses with certificates, 50+ free tools, AI prompts, and a personalized dashboard. Built by Evan Weber of Experience Advertising.
    Published Mar 23, 2026
    10 min read
    Ecommerce ad platforms concept with digital marketing icons
    Growth Marketing
    Best Ad Platforms for Ecommerce in 2025: Where to Invest Your Budget
    Discover the top ad platforms for ecommerce in 2025 and learn where to strategically allocate your budget for maximum ROI and business growth.
    Published Mar 13, 2026
    10 min read
    Comparison of in-house and agency lead generation strategies
    Marketing Consulting
    In-House vs Agency for Lead Generation: What's Best for Your Business
    Explore the pros and cons of in-house vs agency lead generation and discover which strategy best suits your business goals for effective growth.
    Updated Sep 10, 2026
    10 min read
    Ecommerce brands using TikTok Shop advertising strategies in 2025
    TikTok Advertising
    TikTok Shop Advertising: How Ecommerce Brands Win in 2025
    Discover strategies for ecommerce brands to leverage TikTok Shop advertising and thrive in 2025's digital landscape, boosting sales and brand visibility.
    Updated Sep 10, 2026
    10 min read
    TikTok ads for ecommerce 2026
    Social Media Advertising
    TikTok Ads for eCommerce: What Is Actually Working Right Now
    TikTok has matured as an advertising platform and the creative strategies that worked in 2022 no longer work the same way. Here is what is driving actual eCommerce revenue on TikTok in 2026.
    Published Feb 19, 2026
    10 min read
    Comparison of LinkedIn Lead Gen Forms and traditional landing pages for ROI
    LinkedIn Advertising
    LinkedIn Lead Gen Forms vs Traditional Landing Pages: ROI Comparison
    Explore the ROI of LinkedIn Lead Gen Forms vs traditional landing pages. Discover which method boosts lead generation for your business effectively.
    Updated Sep 10, 2026
    10 min read
    Reddit Ads strategy for 2026
    Social Media Advertising
    Reddit Ads in 2026: The Underutilized Channel With the Best CPCs
    Reddit Ads remain one of the most underutilized platforms in paid media — partly because most advertisers do not know how to use them, and partly because doing it wrong is very public. Here is what actually works.
    Published Feb 12, 2026
    10 min read
    Illustration of a Reddit mascot with advertising elements
    Reddit Advertising
    How to Advertise on Reddit Without Getting Downvoted
    Discover strategies for eCommerce success on Reddit. Learn how to engage without getting downvoted, boosting visibility and driving traffic effectively.
    Updated Sep 10, 2026
    10 min read
    Illustration of a lead generation funnel showing stages from ad click to qualified lead
    Lead Generation
    Lead Generation Funnel Optimization: From Ad Click to Qualified Lead
    Discover effective strategies for optimizing lead generation funnels. Transform ad clicks into qualified leads and boost your conversion rates efficiently.
    Updated Sep 10, 2026
    10 min read
    Conversion rate optimization before paid traffic scaling
    Conversion Optimization
    CRO Before Paid Traffic: Why Scaling Without It Is Irresponsible
    Pouring paid traffic into a leaky funnel is one of the most expensive mistakes in digital marketing. Fix conversion rate problems first, then scale. Here is the order of operations.
    Published Feb 5, 2026
    10 min read
    A digital marketing professional analyzing media buying strategies on a computer screen
    Media Buying Advertising
    Professional Media Buying for Lead Generation Companies: Maximize Your ROI
    Discover strategies for effective media buying tailored for lead generation companies to enhance ROI and drive quality leads through precise targeting.
    Published Feb 4, 2026
    10 min read
    Illustration of LinkedIn Ads interface for B2B SaaS marketing
    LinkedIn Advertising
    LinkedIn Ads for B2B SaaS: The Complete Media Buying Guide
    Explore LinkedIn Ads strategies tailored for B2B SaaS companies, focusing on media buying techniques to enhance your advertising success.
    Updated Sep 10, 2026
    10 min read
    Meta Ads strategies for lead generation in 2025
    Meta Ads
    Meta Ads for Lead Gen: Strategies That Actually Work in 2025
    Discover cutting-edge Meta Ads strategies for effective lead generation in 2025. Boost conversions and maximize ROI with these proven techniques.
    Updated Sep 10, 2026
    10 min read
    Google Ads interface on a computer screen illustrating lead generation
    Google Ads
    Google Ads for Lead Generation: Complete Campaign Setup Guide
    Learn to optimize Google Ads for lead generation with this step-by-step guide. Master campaign setup and boost your conversion rates effectively.
    Updated Sep 10, 2026
    10 min read
    Graph showing cost per lead optimization strategies
    Lead Generation
    Cost Per Lead Optimization: Strategies to Lower CPL While Improving Quality
    Discover strategies to optimize cost per lead, lower CPL, and enhance lead quality for better profitability in lead generation companies.
    Updated Sep 10, 2026
    10 min read
    Affiliate program management strategy
    Affiliate Marketing
    Affiliate Program Management: Why Most Brands Do It Wrong
    Most affiliate programs are undermanaged, underperforming, and quietly eroding the brand they were supposed to grow. Here is what separates programs that work from ones that do not.
    Updated Sep 10, 2026
    10 min read
    Illustration of retargeting strategy for converting warm leads into customers
    Retargeting Advertising
    Retargeting Warm Leads: Turn Interest into Action with Strategic Ads
    Learn effective strategies to convert warm leads into customers using retargeting ads, boosting your lead generation efforts and maximizing ROI.
    Updated Sep 10, 2026
    10 min read
    Google Ads budget waste optimization
    Google Ads
    Google Ads Budget Audit: What to Check Before Spending More
    Review conversion quality, search intent, network performance, and landing pages before increasing your Google Ads budget.
    Updated Sep 10, 2026
    10 min read
    Small business owner analyzing TikTok ad performance on a laptop
    TikTok Advertising
    TikTok Ads for Small Businesses: Is It Worth It?
    Discover if TikTok Ads can boost your small business. Learn strategies, benefits, and challenges to decide if investing in TikTok is worth your time.
    Published Jan 12, 2026
    10 min read
    Scaling Meta Ads without killing ROAS
    Meta Ads
    Scaling Meta Ads: Protect Customer Acquisition Economics
    Plan Meta ad budget increases around reliable conversion data, creative capacity, and customer economics rather than a universal scaling rule.
    Updated Sep 10, 2026
    10 min read
    Graph showing B2B SaaS advertising platforms and strategies
    Growth Marketing
    B2B SaaS Advertising Strategy: Which Platforms Deliver Quality Leads
    Discover top platforms for B2B SaaS advertising to generate quality leads. Learn strategies for optimizing your ad spend and maximizing ROI efficiently.
    Updated Sep 10, 2026
    10 min read
    Connected TV advertising campaign dashboard showing streaming TV performance metrics and audience targeting
    Streaming TV
    Why Connected TV Advertising Must Be Part of Your 2025 Media Mix
    With streaming capturing 42-45% of all U.S. TV viewership and CTV ad spend reaching $28.8 billion in 2024, brands that ignore streaming risk ceding the future to competitors. Learn why CTV advertising delivers the best of both worlds: premium TV reach with digital-level targeting and attribution.
    Published Dec 10, 2025
    10 min read
    CTV advertising analytics dashboard showing performance metrics, conversion tracking, and attribution data
    Streaming TV
    How to Measure Connected TV Advertising Performance: A Complete Guide
    One of the biggest advantages of CTV over traditional TV is measurability. Learn how to track CTV campaign performance with the same precision you expect from digital advertising, including conversions, revenue lift, and cross-channel attribution.
    Published Dec 9, 2025
    10 min read
    Illustration of Meta, Google, and LinkedIn logos for lead generation strategy
    Growth Marketing
    Multi-Platform Lead Generation Strategy: Meta, Google & LinkedIn Combined
    Discover effective multi-platform strategies combining Meta, Google, and LinkedIn to boost lead generation efforts for your business success.
    Updated Sep 10, 2026
    10 min read
    Comparison of traditional TV and Connected TV advertising platforms showing targeting and attribution differences
    Streaming TV
    Connected TV vs. Traditional TV Advertising: Which Is Right for Your Brand?
    Traditional TV and Connected TV each have distinct advantages. Learn the key differences between linear TV and streaming advertising, and discover which approach—or combination—makes sense for your marketing goals and budget.
    Published Dec 8, 2025
    10 min read
    AffiliateFinders affiliate recruiting software dashboard showing partner discovery features
    Affiliate Marketing
    AffiliateFinders: A Founder’s Guide to Evaluating Partner Research
    Evaluate AffiliateFinders for partner research with a practical test of relevance, data quality, and recruitment workflow. Includes an ownership disclosure.
    Updated Sep 10, 2026
    10 min read
    Professional affiliate partnership illustration showing business collaboration and digital marketing network
    Affiliate Marketing
    How to Choose Affiliate Recruiting Tools
    Compare affiliate recruiting tools through a shared research brief, verified partner relevance, operating costs, and activation results.
    Updated Sep 10, 2026
    10 min read
    Small business owner planning a cost-effective meta advertising strategy
    Meta Ads
    Small Business Meta Advertising: Getting Started Without Wasting Money
    Learn to launch effective, budget-friendly meta advertising campaigns for your small business without wasting money. Start smart and grow efficiently.
    Published Dec 3, 2025
    10 min read
    Illustration of Google Ads process from click to customer conversion
    Google Ads
    Google Ads Lead Generation: From Click to Customer
    Learn effective Google Ads strategies for lead generation, turning clicks into loyal customers with expert tips and actionable insights tailored for growth.
    Published Nov 24, 2025
    10 min read
    A laptop screen displaying an ecommerce shopping cart page with retargeting strategy elements.
    Retargeting Advertising
    Retargeting Strategies That Recover Abandoned Carts
    Discover effective retargeting strategies to recover abandoned carts and boost sales in your ecommerce business, enhancing customer engagement and ROI.
    Published Nov 21, 2025
    10 min read
    Business team analyzing lead generation strategies
    Marketing Consulting
    How to Select a Lead Generation Agency That Delivers Quality Leads
    Discover key strategies to choose a lead generation agency that ensures high-quality leads, boosting your business growth and maximizing ROI effectively.
    Published Nov 19, 2025
    10 min read
    Comparative chart of Meta, Google, and LinkedIn for SMB advertising
    Growth Marketing
    Ad Platform Showdown: Meta vs Google vs LinkedIn
    Learn the differences between Meta, Google, and LinkedIn advertising platforms to decide the best for your SMB.
    Updated Sep 10, 2026
    10 min read
    Graphical representation of SaaS growth through TikTok strategies
    TikTok Advertising
    Winning TikTok Strategies for SaaS Companies
    Learn how B2B SaaS companies can leverage TikTok for brand growth with a practical, step-by-step strategy guide.
    Updated Sep 10, 2026
    10 min read
    Ecommerce brand evaluating digital advertising agencies
    Marketing Consulting
    Selecting the Best Ad Agency for Your Ecommerce Brand
    Learn how to choose the right digital advertising agency for your ecommerce brand, ensuring growth and success.
    Updated Sep 10, 2026
    10 min read
    Illustration of successful LinkedIn Lead Generation
    LinkedIn Advertising
    Master LinkedIn Lead Gen Forms for Quality B2B Leads
    Learn how to harness the power of LinkedIn Lead Gen Forms to drive quality B2B leads with practical, actionable strategies.
    Updated Sep 10, 2026
    10 min read
    A visual representation of effective B2B retargeting strategies
    Retargeting Advertising
    B2B Retargeting: Move Buyers Toward a Sales Conversation
    Build B2B retargeting around buyer intent, useful next steps, and qualified pipeline instead of repeating demo ads to every visitor.
    Updated Sep 10, 2026
    10 min read
    Business professionals comparing affiliate network options on digital dashboards showing platform analytics
    Affiliate Marketing
    Choosing an Affiliate Network: Impact, CJ, Awin and Rakuten
    Compare affiliate networks by publisher fit, tracking, operating costs, and support. ShareASale has closed and its programs moved to Awin.
    Updated Sep 10, 2026
    10 min read
    Global team collaborating on international affiliate marketing strategy across AWIN network
    Affiliate Marketing
    Awin Affiliate Program Management: A Practical Checklist
    Manage an Awin affiliate program through tracking checks, partner recruitment, useful creative, and regular performance reviews.
    Updated Sep 10, 2026
    10 min read
    Analytics and performance data dashboard showing CJ affiliate program metrics and publisher performance
    Affiliate Marketing
    CJ Affiliate Network Management: Building a High-Performing Program on Commission Junction
    Commission Junction remains the largest affiliate network in the US by publisher count — but size alone doesn't produce results. What does professional CJ affiliate program management actually involve, and what separates high-performing programs from mediocre ones?
    Updated Sep 10, 2026
    10 min read
    Marketing strategy team reviewing affiliate program performance data on Impact platform
    Affiliate Marketing
    What the Best Impact.com Affiliate Network Agency Actually Does Differently
    Impact is one of the most powerful affiliate and partnership platforms available — but its sophistication is also why most programs underperform. Here's what separates elite Impact affiliate agencies from average ones.
    Published Feb 10, 2025
    10 min read
    Analytics dashboard showing affiliate program performance data and network migration metrics
    Affiliate Marketing
    Migrating Your Affiliate Program from Rakuten to Impact: What to Expect and How to Do It Right
    Affiliate network migrations are high-stakes projects that most brands underestimate. After completing 50+ migrations, Experience Advertising shares what the Rakuten-to-Impact transition actually involves — from personal affiliate outreach to program cleanup to new customer acquisition strategy.
    Updated Sep 10, 2026
    10 min read
    Ecommerce growth graph with Meta ads strategy
    Meta Ads
    Meta Ads Strategy for Ecommerce Brands
    Build an ecommerce Meta Ads plan around customer economics, creative testing, measurement, and a clear agency operating process.
    Updated Sep 10, 2026
    10 min read
    Illustration of Google Shopping Ads strategy for ecommerce growth
    Google Ads
    Effective Google Shopping Ads Strategy for Ecommerce Growth
    Discover effective strategies to optimize Google Shopping Ads and boost ecommerce growth. Learn key tactics to enhance visibility and drive conversions.
    Published Jan 12, 2025
    10 min read
    A visual representation of recovering abandoned shopping carts through retargeting strategies
    Retargeting Advertising
    Retargeting vs Remarketing: Plan a Useful Follow-Up Strategy
    Understand how retargeting and remarketing overlap, then plan paid ads and email follow-up around customer intent and measurable outcomes.
    Updated Sep 10, 2026
    10 min read
    Illustration accompanying the business case for marketing AI training
    AI Training for Marketers
    The Business Case for AI Training in Marketing
    Evaluate AI training by time saved, review effort, and better marketing decisions. Start with one workflow before expanding across your team.
    Updated Sep 10, 2026
    10 min read
    Illustration accompanying Claude Cowork training for marketing teams
    AI Training for Marketers
    Claude Cowork Training for Marketing Teams
    Plan practical Claude Cowork training around marketing briefs, reporting, and ecommerce workflows, with human review and clear success criteria.
    Updated Sep 10, 2026
    10 min read

    Ready to Transform Your Marketing?

    Let our team of experts help you implement these strategies for your business.