Digital Marketing Insights
Advertising, Ecommerce & Growth Insights
Practical guidance on advertising management, ecommerce, affiliate programs, and growth marketing from Evan Weber and Experience Advertising.
Talk with Evan about advertising management and growth consulting

Reddit Advertising
Reddit Ads for Niche SaaS Products: A Different Approach
Discover innovative strategies for using Reddit Ads to effectively promote niche SaaS products and reach targeted audiences with precision and creativity.
Published Apr 6, 2026
10 min read

Digital Marketing
Evan Weber Launches Possibly the Best Free Tool Ever for Affiliates and Other Content Creators
MonetizeHub.net is a 100% free platform for affiliate marketers, bloggers, influencers, and content creators — featuring 57+ affiliate networks, 11 courses with certificates, 50+ free tools, AI prompts, and a personalized dashboard. Built by Evan Weber of Experience Advertising.
Published Mar 23, 2026
10 min read

Growth Marketing
Best Ad Platforms for Ecommerce in 2025: Where to Invest Your Budget
Discover the top ad platforms for ecommerce in 2025 and learn where to strategically allocate your budget for maximum ROI and business growth.
Published Mar 13, 2026
10 min read

Marketing Consulting
In-House vs Agency for Lead Generation: What's Best for Your Business
Explore the pros and cons of in-house vs agency lead generation and discover which strategy best suits your business goals for effective growth.
Updated Sep 10, 2026
10 min read

TikTok Advertising
TikTok Shop Advertising: How Ecommerce Brands Win in 2025
Discover strategies for ecommerce brands to leverage TikTok Shop advertising and thrive in 2025's digital landscape, boosting sales and brand visibility.
Updated Sep 10, 2026
10 min read

Social Media Advertising
TikTok Ads for eCommerce: What Is Actually Working Right Now
TikTok has matured as an advertising platform and the creative strategies that worked in 2022 no longer work the same way. Here is what is driving actual eCommerce revenue on TikTok in 2026.
Published Feb 19, 2026
10 min read

LinkedIn Advertising
LinkedIn Lead Gen Forms vs Traditional Landing Pages: ROI Comparison
Explore the ROI of LinkedIn Lead Gen Forms vs traditional landing pages. Discover which method boosts lead generation for your business effectively.
Updated Sep 10, 2026
10 min read

Social Media Advertising
Reddit Ads in 2026: The Underutilized Channel With the Best CPCs
Reddit Ads remain one of the most underutilized platforms in paid media — partly because most advertisers do not know how to use them, and partly because doing it wrong is very public. Here is what actually works.
Published Feb 12, 2026
10 min read

Reddit Advertising
How to Advertise on Reddit Without Getting Downvoted
Discover strategies for eCommerce success on Reddit. Learn how to engage without getting downvoted, boosting visibility and driving traffic effectively.
Updated Sep 10, 2026
10 min read

Lead Generation
Lead Generation Funnel Optimization: From Ad Click to Qualified Lead
Discover effective strategies for optimizing lead generation funnels. Transform ad clicks into qualified leads and boost your conversion rates efficiently.
Updated Sep 10, 2026
10 min read

Conversion Optimization
CRO Before Paid Traffic: Why Scaling Without It Is Irresponsible
Pouring paid traffic into a leaky funnel is one of the most expensive mistakes in digital marketing. Fix conversion rate problems first, then scale. Here is the order of operations.
Published Feb 5, 2026
10 min read

Media Buying Advertising
Professional Media Buying for Lead Generation Companies: Maximize Your ROI
Discover strategies for effective media buying tailored for lead generation companies to enhance ROI and drive quality leads through precise targeting.
Published Feb 4, 2026
10 min read

LinkedIn Advertising
LinkedIn Ads for B2B SaaS: The Complete Media Buying Guide
Explore LinkedIn Ads strategies tailored for B2B SaaS companies, focusing on media buying techniques to enhance your advertising success.
Updated Sep 10, 2026
10 min read

Meta Ads
Meta Ads for Lead Gen: Strategies That Actually Work in 2025
Discover cutting-edge Meta Ads strategies for effective lead generation in 2025. Boost conversions and maximize ROI with these proven techniques.
Updated Sep 10, 2026
10 min read

Google Ads
Google Ads for Lead Generation: Complete Campaign Setup Guide
Learn to optimize Google Ads for lead generation with this step-by-step guide. Master campaign setup and boost your conversion rates effectively.
Updated Sep 10, 2026
10 min read

Lead Generation
Cost Per Lead Optimization: Strategies to Lower CPL While Improving Quality
Discover strategies to optimize cost per lead, lower CPL, and enhance lead quality for better profitability in lead generation companies.
Updated Sep 10, 2026
10 min read

Affiliate Marketing
Affiliate Program Management: Why Most Brands Do It Wrong
Most affiliate programs are undermanaged, underperforming, and quietly eroding the brand they were supposed to grow. Here is what separates programs that work from ones that do not.
Updated Sep 10, 2026
10 min read

Retargeting Advertising
Retargeting Warm Leads: Turn Interest into Action with Strategic Ads
Learn effective strategies to convert warm leads into customers using retargeting ads, boosting your lead generation efforts and maximizing ROI.
Updated Sep 10, 2026
10 min read

Google Ads
Google Ads Budget Audit: What to Check Before Spending More
Review conversion quality, search intent, network performance, and landing pages before increasing your Google Ads budget.
Updated Sep 10, 2026
10 min read

TikTok Advertising
TikTok Ads for Small Businesses: Is It Worth It?
Discover if TikTok Ads can boost your small business. Learn strategies, benefits, and challenges to decide if investing in TikTok is worth your time.
Published Jan 12, 2026
10 min read

Meta Ads
Scaling Meta Ads: Protect Customer Acquisition Economics
Plan Meta ad budget increases around reliable conversion data, creative capacity, and customer economics rather than a universal scaling rule.
Updated Sep 10, 2026
10 min read

Growth Marketing
B2B SaaS Advertising Strategy: Which Platforms Deliver Quality Leads
Discover top platforms for B2B SaaS advertising to generate quality leads. Learn strategies for optimizing your ad spend and maximizing ROI efficiently.
Updated Sep 10, 2026
10 min read

Streaming TV
Why Connected TV Advertising Must Be Part of Your 2025 Media Mix
With streaming capturing 42-45% of all U.S. TV viewership and CTV ad spend reaching $28.8 billion in 2024, brands that ignore streaming risk ceding the future to competitors. Learn why CTV advertising delivers the best of both worlds: premium TV reach with digital-level targeting and attribution.
Published Dec 10, 2025
10 min read

Streaming TV
How to Measure Connected TV Advertising Performance: A Complete Guide
One of the biggest advantages of CTV over traditional TV is measurability. Learn how to track CTV campaign performance with the same precision you expect from digital advertising, including conversions, revenue lift, and cross-channel attribution.
Published Dec 9, 2025
10 min read

Growth Marketing
Multi-Platform Lead Generation Strategy: Meta, Google & LinkedIn Combined
Discover effective multi-platform strategies combining Meta, Google, and LinkedIn to boost lead generation efforts for your business success.
Updated Sep 10, 2026
10 min read

Streaming TV
Connected TV vs. Traditional TV Advertising: Which Is Right for Your Brand?
Traditional TV and Connected TV each have distinct advantages. Learn the key differences between linear TV and streaming advertising, and discover which approach—or combination—makes sense for your marketing goals and budget.
Published Dec 8, 2025
10 min read
Affiliate Marketing
AffiliateFinders: A Founder’s Guide to Evaluating Partner Research
Evaluate AffiliateFinders for partner research with a practical test of relevance, data quality, and recruitment workflow. Includes an ownership disclosure.
Updated Sep 10, 2026
10 min read

Affiliate Marketing
How to Choose Affiliate Recruiting Tools
Compare affiliate recruiting tools through a shared research brief, verified partner relevance, operating costs, and activation results.
Updated Sep 10, 2026
10 min read

Meta Ads
Small Business Meta Advertising: Getting Started Without Wasting Money
Learn to launch effective, budget-friendly meta advertising campaigns for your small business without wasting money. Start smart and grow efficiently.
Published Dec 3, 2025
10 min read

Google Ads
Google Ads Lead Generation: From Click to Customer
Learn effective Google Ads strategies for lead generation, turning clicks into loyal customers with expert tips and actionable insights tailored for growth.
Published Nov 24, 2025
10 min read

Retargeting Advertising
Retargeting Strategies That Recover Abandoned Carts
Discover effective retargeting strategies to recover abandoned carts and boost sales in your ecommerce business, enhancing customer engagement and ROI.
Published Nov 21, 2025
10 min read

Marketing Consulting
How to Select a Lead Generation Agency That Delivers Quality Leads
Discover key strategies to choose a lead generation agency that ensures high-quality leads, boosting your business growth and maximizing ROI effectively.
Published Nov 19, 2025
10 min read

Growth Marketing
Ad Platform Showdown: Meta vs Google vs LinkedIn
Learn the differences between Meta, Google, and LinkedIn advertising platforms to decide the best for your SMB.
Updated Sep 10, 2026
10 min read

TikTok Advertising
Winning TikTok Strategies for SaaS Companies
Learn how B2B SaaS companies can leverage TikTok for brand growth with a practical, step-by-step strategy guide.
Updated Sep 10, 2026
10 min read

Marketing Consulting
Selecting the Best Ad Agency for Your Ecommerce Brand
Learn how to choose the right digital advertising agency for your ecommerce brand, ensuring growth and success.
Updated Sep 10, 2026
10 min read

LinkedIn Advertising
Master LinkedIn Lead Gen Forms for Quality B2B Leads
Learn how to harness the power of LinkedIn Lead Gen Forms to drive quality B2B leads with practical, actionable strategies.
Updated Sep 10, 2026
10 min read

Retargeting Advertising
B2B Retargeting: Move Buyers Toward a Sales Conversation
Build B2B retargeting around buyer intent, useful next steps, and qualified pipeline instead of repeating demo ads to every visitor.
Updated Sep 10, 2026
10 min read
Affiliate Marketing
Choosing an Affiliate Network: Impact, CJ, Awin and Rakuten
Compare affiliate networks by publisher fit, tracking, operating costs, and support. ShareASale has closed and its programs moved to Awin.
Updated Sep 10, 2026
10 min read
Affiliate Marketing
Awin Affiliate Program Management: A Practical Checklist
Manage an Awin affiliate program through tracking checks, partner recruitment, useful creative, and regular performance reviews.
Updated Sep 10, 2026
10 min read
Affiliate Marketing
CJ Affiliate Network Management: Building a High-Performing Program on Commission Junction
Commission Junction remains the largest affiliate network in the US by publisher count — but size alone doesn't produce results. What does professional CJ affiliate program management actually involve, and what separates high-performing programs from mediocre ones?
Updated Sep 10, 2026
10 min read
Affiliate Marketing
What the Best Impact.com Affiliate Network Agency Actually Does Differently
Impact is one of the most powerful affiliate and partnership platforms available — but its sophistication is also why most programs underperform. Here's what separates elite Impact affiliate agencies from average ones.
Published Feb 10, 2025
10 min read
Affiliate Marketing
Migrating Your Affiliate Program from Rakuten to Impact: What to Expect and How to Do It Right
Affiliate network migrations are high-stakes projects that most brands underestimate. After completing 50+ migrations, Experience Advertising shares what the Rakuten-to-Impact transition actually involves — from personal affiliate outreach to program cleanup to new customer acquisition strategy.
Updated Sep 10, 2026
10 min read

Meta Ads
Meta Ads Strategy for Ecommerce Brands
Build an ecommerce Meta Ads plan around customer economics, creative testing, measurement, and a clear agency operating process.
Updated Sep 10, 2026
10 min read

Google Ads
Effective Google Shopping Ads Strategy for Ecommerce Growth
Discover effective strategies to optimize Google Shopping Ads and boost ecommerce growth. Learn key tactics to enhance visibility and drive conversions.
Published Jan 12, 2025
10 min read

Retargeting Advertising
Retargeting vs Remarketing: Plan a Useful Follow-Up Strategy
Understand how retargeting and remarketing overlap, then plan paid ads and email follow-up around customer intent and measurable outcomes.
Updated Sep 10, 2026
10 min read

AI Training for Marketers
The Business Case for AI Training in Marketing
Evaluate AI training by time saved, review effort, and better marketing decisions. Start with one workflow before expanding across your team.
Updated Sep 10, 2026
10 min read
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