How Bot Prevention Can Increase ROI for Advertisers
Your ROI – to say it’s important is an understatement. Increasing your ROI is likely the foremost goal of your advertising campaigns. A return-on-investment means simply that the results of any ad or any marketing campaign, such as new sales, leads, sign-ups, downloads, or audience growth, were worth the amount of money spent on them. While there are all sorts of advertising options and marketing tactics out there, there’s one way to ensure that the ROI stays strong: bot fraud prevention.
Bots, bad bots specifically, can hurt the ROI for businesses, brands, and the advertisers in charge of the campaigns. Bots use non-human, robotic technology to perform any action that advertisers want humans to do. Bots can really throw a wrench into an ad campaign, and will almost always hurt your ROI, unless they’re stopped. Bot prevention is one of the best ways to keep ads profitable and increase an ROI, since bot prevention means:
More REAL Customers, Clicks, and Views
Ad fraud can encompass influencer and affiliate fraud, click fraud, spam posts, and other types of deceitful marketing. Marketing scammers may promise quick growth, lots of views, more clicks than ever…and you may get them, but they won’t be from actual people. Ad fraud uses bots to rapidly perform desired actions like viewing a page, clicking, leaving information, following, or commenting. But these conversions don’t hold up: they don’t lead to any real sales, the info bounces back, no real customer engagement is fostered, and the ad campaign fails. When bot-peddlers and bot activity is blocked, however, fraudulent advertisers won’t be able to do their usual tricks and you can be certain that the views, clicks, and other conversions you get are from real people.
Less Wasted Ad Spend
According to our recent findings, over 11% of all ad traffic is fraudulent. The amount of ad fraud in any given campaign can depend on several things, but it often comes down to dishonest marketers and bot vendors. Any percentage of ad fraud within a campaign eats into its profits – a dollar spent on a fraudulent action is a dollar wasted. By screening ad traffic using a blocklist, you can keep bots from getting onto your platforms. By using an affiliate fraud solution, you can make sure that you’re not paying your affiliates for fraudulent results. Bot prevention solutions help advertisers weed out the troublemakers while they’re running their campaigns, and can keep the ROI rising steadily.
Better-Performing Site Pages
Bots and ad fraud hurt an ROI. But there’s another way to lose money during an ad campaign too, and that’s by driving away real customers with a slow, glitchy, or otherwise poorly-running website. Let’s say that your advertising efforts yielded some real people and some bot activity. The bots go to work on your website, slowing it down and making it unsafe for customers. When some of the real viewers and social media followers click that link to get to your website, they reach a site that’s not working for them. They reconsider leaving their info or decide against making that purchase. Those are real customers that you’ve also lost to bot activity. How can you stop this from happening? Block the bots – all of them – wherever you can.
At Fraudlogix, we work to block bots anywhere, anytime. Our bot prevention solutions help advertisers keep bots away while connecting with their target audiences — their real, human target audiences. To learn more about our measurable bot prevention data and bot prevention solutions that work, contact us today.