Why Paid Search is the #1 Way to Drive Targeted Traffic to Your Website
E-commerce is competitive. Very competitive. More companies and small businesses than ever before are selling their products and services online. While the competition for customers in your area or niche may be heavy, the good news is that more consumers have turned to the internet to find the products and services they want to purchase. To do this, consumers typically perform an online search through popular search engines. In fact, people are far more likely to take action on a site after performing a Google, Bing or Yahoo search. So, when future customers search online, you want them to be able to easily find your website, and you want to be one of the first results they see.
How do you make sure your website is seen online? The number one way to get the kind of traffic you want – converting traffic – to your site is through the use of effective pay-per-click advertising. With PPC management from Experience Advertising, we can help you get more targeted traffic to your site than you’re seeing from your current campaign, and with a better overall return on investment.
At Experience Advertising, our goal is to increase the targeted traffic to our clients’ websites. A good paid search campaign must be well-structured and well-managed – a campaign that’s poorly structured or that doesn’t have the right PPC management agency running it just can’t compete in today’s market. Our PPC management service employs:
- Comprehensive analysis
- In-depth research
- Targeted keyword research
- Optimized Ad Copy
- Customized landing pages
And much more.
Since online marketing for e-commerce is constantly and rapidly evolving, your pay-per-click strategy has to do the same. Experience Advertising’s PPC management agency works to keep our clients’ campaigns on the cutting edge of Google AdWords and Bing Ads. We find the best keywords for your products or services and add new keyword groups to your PPC campaign strategy. We optimize the ad copy for each keyword group for the best click-through rates. We customize the landing pages these keywords go to increase your conversion rate. And we test these features for performance, tweaking them as necessary, and always keeping your conversion rate and ROI in mind.
If you have a PPC campaign that is already active, but your website isn’t getting the amount of action you were hoping for, let us take a look at it. At Experience Advertising, Inc., we can take over existing PPC campaigns and get them up to speed. We can also help you improve your current homepage, landing pages, and other high-traffic pages to best capitalize on the increased targeted traffic to your site. If you don’t have a pay-per-click advertising strategy and want to implement one, make the smart choice and have Experience Advertising create and manage your pay-per-click advertising campaign. PPC advertising on Google AdWords and Bing Ads is the most effective way to drive targeted traffic to your website and to see increased conversion rates on your site.
Make sure you are fully utilizing the number one way to increase the amount of targeted traffic to your site – pay-per-click advertising. For a PPC management consultation with founder and CEO of Experience Advertising, Evan Weber, call: 954-662-8010, or contact us. Stay competitive in your online marketing strategy with PPC advertising management from Experience Advertising.