What Your Affiliate Program Manager Should Be Doing to Grow Your Affiliate Channel
In the ever growing channel of affiliate marketing, there are many affiliate program managers, each with their own management style. Some affiliate managers are better than others to be sure. Ultimately, the results your affiliate marketing manager achieves – affiliate program growth, and therefore increased traffic, leads and sales — speaks to their effectiveness and processes. Some affiliate managers are more effective than others. The best affiliate program managers, however, should be doing the following to grow your affiliate program:
- Manage your affiliates PROACTIVELY!
This should go without saying. After all, an affiliate program manager’s job description is in their job title, right? But many managers fall behind when it comes to the actual management of the affiliates in their program. There are several components to effective affiliate management. Affiliates need to be messaged frequently. And the messages can’t be generic and lackluster – affiliates need friendly, helpful messages. At Experience Advertising, we send great looking weekly affiliate newsletters to all of the affiliates we manage for our clients. We also check in on them individually, and are available day, night, and weekends for any questions or concerns they may have. You won’t find that level of dedication with just any affiliate marketing agency or inhouse affiliate managers. Affiliates also have to be educated and supported, which is why we provide industry-best resources to get all of the affiliates we manage up to speed. Affiliates should be “spoon fed” their creative assets and links in order to facilitate their activity. Affiliate managers should be on the phone with your affiliates and publishers on a daily basis. If they aren’t on the phone speaking to your affiliates they aren’t really managing your affiliates properly.
- Actively recruit new affiliates for you
A great affiliate program manager won’t rest on their laurels – they will always be looking to add new affiliates to your program, and in droves. They will know that a greater number of active affiliates results in a greater return on investment for the affiliate program. And a great affiliate manager won’t recruit just any random affiliates; they will find the ideal niche/relevant affiliates for your program. This precise targeting of the right affiliates directly correlates to the precise targeting of the right customer – just what you want. Some agencies recruit very few affiliates, or don’t recruit at all. Don’t waste your time or money on these agencies. Experience Advertising recruits affiliates with our proprietary process, to steadily grow the affiliate programs of our clients.
- Make full use of your affiliate program
This means promotions. This means contests. This means great content to promote provided to affiliates. This means building excitement among your affiliates and incentivizing them to be top-producers. Affiliate marketing is a channel you should be taking full advantage of, and each affiliate in your program should be encouraged to promote to their full ability. At Experience Advertising, we help select the best offers for your audience, and we work with affiliates one-on-one to make them effective and make sure your affiliate program is working as it should.
At Experience Advertising, we know that a well-managed affiliate is a more effective affiliate. Our award-winning affiliate marketing services have helped to increase revenue for our clients year after year. For an affiliate marketing consultation with CEO Evan Weber, contact us today, or call: 954-662-8010. Work with Experience Advertising and let our proactive affiliate managers maximize your affiliate program.