Managing your affiliate program is much more than just sending out monthly newsletters and responding to affiliate inquiries. Your affiliate management should be actively working with your affiliate bases and making sure they are promoting your offer effectively. There are so many thousands of webmasters and search engine gurus you can have involved in your program, the key is to make sure they are all involved. Most affiliate programs actually have a very low affiliate activation rate. I’m referring to the actual number of affiliates that are producing sales or leads each month. Getting more good-producing affiliates involved is part of the equation, but the other, more difficult part is getting relative novice and intermediate level affiliate marketers producing sales for you. This can only be accomplished by working one-on-one with them. Reaching out and letting your affiliate base know you are willing and ready to help them is the call of the day! However, most internal affiliate managers and even outsourced affiliate managers don’t know enough about building out websites and blogs on the Internet or running pay-per-click campaigns to be of much real help to this demographic. Good affiliate managers should have a good understanding of HTML, SEO, PPC, Link Building and Content Creation. This is why our company is particularly effective at growing affiliate programs. Growing affiliate programs to their fullest potential should always be your objective, whether you use an outsourced affiliate management company like ours or handle it inhouse. Some of our affiliate management clients will assign an internal company person to work with us to help facilitate communication and deal with tracking issues that may arise. But regardless you should not settle for inadequate affiliate managers and you should expect your affiliate program to grow every month by producers and revenue. Of course there are issues such as seasonality that come into play, but if you are constantly reaching out and getting more partners/affiliates involved, your performance-based marketing initiatives should always be on the rise and peaking. If you are seeking to grow your performance-based channel, affiliate channels, or search engine traffic please contact us: 954-662-8010. you can ask for Evan, I’m happy to give you a free consultation and let you know why kind of potential you can expect via performance-based/affiliate marketing. Now get out there and get it going!! 🙂
