How to Evaluate an Ecommerce Marketing Agency: Tips and Tricks

When it comes to working with an ecommerce marketing agency, you are going to want to be working with an agency you know you can trust to maximize your company’s potential. This potential could be in sales, new customers, new leads, and other ways to measure return on investment (ROI). It might be more beneficial to identify specific factors to why you should partner with an ecommerce marketing agency. You might want to partner with an agency for multiple reasons. Whether it be to save time and resources at your company, or perhaps you feel that your company doesn’t have enough experience with the current online marketing trends and digital strategies. Many companies partner with an ecommerce marketing agency to stay relevant with the changing times, or simply because they are looking to refresh their brand’s image and reach.

Now that you are aware of the reasons to work with an agency, and possible ways they can help you grow your brand, you will need to do your part. Evaluating these agencies could seem like extra homework for you, but the truth is that it doesn’t have to be. Just follow these tips and tricks to figure out what makes the best marketing agency for you.

  1. Make sure the agency is results driven

If you are going to outsource with another agency, you need to make sure that they are getting the job done. There is no point in investing money, time, and other resources in an ecommerce marketing agency if they are not going to reciprocate. Additionally, if they don’t have any results to show for, then it is possible they are fronting more than who and what they really are. Let the results speak for themselves.

A good ecommerce marketing agency identifies what is working and where improvements should be made to drive better outcomes. They’ll make proactive suggestions and provide insights. Results and data compared to the competition is an additional crucial detail that good agencies will provide to predict where your own growth can occur.

  1. Make sure that the agency understands your brand and has this knowledge on their team of professionals

If an ecommerce agency does not have an understanding of what your brand is, then they will not be equipped to partner with you in a productive way. It also saves time if they already understand your brand so that time can be dedicated to your company’s goals. If they truly are invested in getting to know your brand/company and how to reach your target audience, your partnership with likely turn out to be a valuable investment.

The agency knowing your brand isn’t enough. Take it one step further and make sure that they have specific individuals that are prepared to take your business to the next level. This could mean a team of search engine optimization (SEO) experts to increase your traffic, people to manage social media accounts, analytics, and more.

  1. Make sure they have tools to track progress and keep you on track

It is one thing to have the talent, it is another to have the facilities and operational resources to get the job done. Don’t let them wow you with bells and whistles. Make sure that they have the resources to back this up sustainably. You might not always be the marketing agency’s top priority as they manage multiple projects, but with the proper help, you can make sure that you don’t get swept under the rug.

An example of things to consider in these resources is client portals to simplify contact or email summaries to keep everyone on the same page. There is no right answer to what you need, but ensuring the agency is capable of these things is important to get work done.

  1. Make sure they are good communicators

A company can have the resources and talent to communicate but that doesn’t automatically mean they will be good at it. Open communication means a stronger relationship and a better collaborative working environment that delivers. This is an expectation on both ends, but making sure that the agency you are working with has clear communication with deadlines, expectations and requirements, ensures that work is getting done.

Clear communication opens up room for feedback and innovation in ideas. It also ensures that everyone is comfortable asking questions. Questions allow the agency to challenge you and for you to challenge them, especially when it comes to problem solving. Good communication is a skill that everyone needs to have, so your ecommerce marketing agency of choice should be no different.

  1. Make sure they are willing to say no

A yes-man may be appealing on the outside, but at the end of the day, a good ecommerce agency will tell you no and exercise their expertise. After all, you are looking to partner with them for a reason – because they are the professionals. Just because they push back on an idea and say no, doesn’t mean that they don’t believe in your company. It just means that there may be room for improvement as there always is.

By telling you no, it shows that they want what is best for your company and are not willing to let you fail. This also allows for you to say no, and practice open communication, to achieve what is best.

  1. Make sure they have a strong client retention

This might not be easy information to find out and might not even be information that your chosen agency will disclose. However, if you are able to find this out it will help you make a decision on if it is worth working with them.

Strong client retention means it is likely that they are not only committed to success and relationships. Client retention is a good indicator that this ecommerce marketing agency is excelling at tips 1-5, giving you the ultimate green light.

Hiring and partnering with the perfect ecommerce marketing agency for you means that you need to evaluate them and how they fit into your brand. It’s crucial to find the right agency for your brand because with the many ad agencies vying for your business, it can be hit or miss. Find your hit and look into Experience Advertising. Experience Advertising has over a decade of experience in helping ecommerce businesses from Fortune 500 corporations to small businesses via effective online advertising that ticks every box on this list. Make sure to check out Experience Advertising today for all your ecommerce needs.

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