If you are responsible for finding and recruiting affiliates, whether you are an affiliate program manager, leader of a marketing team or part of the broader marketing team, or the owner of a business trying to help promote your products, you will always be looking for new ways to recruit relevant and talented affiliates. One key way to help do this is by attending industry events. Publisher Finders, the leading source of web publishers and influencers, understands the importance of recruiting new affiliates to your program to help reach new customers. This article will cover some of the benefits of attending industry events and how these events can help grow your affiliate recruitment.
- Learn the Current Trends in the Market
One of the biggest benefits of attending industry events is the opportunity to learn more about the current affiliate marketing trends and to help you better understand how to connect with your targeted audience. By staying in tune with industry trends, you will be better able to refine your affiliate program’s goals and attract affiliates. Additionally, it will also help you to better understand what sort of content is trending and what does well on social media platforms to help you better know what sort of influencers to target for your affiliate recruitment program.
- Spark New Ideas
By attending in-person events and being able to hear speakers on topics within your industry, it is likely that it will get ideas turning in your mind on how to not only improve your affiliate program but also how to improve your business models, overall marketing tactics, and more. Every improvement that you make to your business will help you become more desirable to potential affiliates and increase the likelihood that they will want to join your affiliate program when you go to recruit them.
- Social Networking
When you attend an in-person event, you have the benefit of in-person social networking that you do not have the advantage of when trying to create connections purely online. When you are trying to recruit affiliates purely through an online relationship, it can be hard to create a personal connection with the potential affiliates, as it is purely through a screen. However, when you are at an in-person event, you have a chance to create a more personal connection and give the affiliates a better chance to get to know you and put a face to the name behind the screen.
Having the chance to connect to affiliates on a more personal level gives you an edge that you do not have online. Additionally, it is much simpler to pitch your brand and program in person when you are able to have a live conversation with someone, versus hoping they see your email in a sea of other recruitment emails.
Publisher Finders, the leading source of web publishers and influencers, understands that recruiting affiliates can be a time-consuming process. That is why we created our exclusive database of online affiliate contacts to help make the recruiting process easier for you. And, with our FREE 14-DAY TRIAL, there is no risk to you to try it out. Visit our website today to start your free trial now!